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Routine® already successfully launched in Korea
Monheim, July 15, 2010 - Bayer CropScience has been granted regulatory approval
for its active ingredient isotianil in Japan. The new rice fungicide - marketed
by Bayer CropScience under the brand name Routine® - was successfully launched
in Korea in 2010. The market launch in Japan is scheduled for 2011, with
further major rice-growing countries in Asia to follow as a measure to
strengthen the company's portfolio in this region.
Isotianil was jointly developed with the Japanese company Sumitomo Chemical
Co., Ltd. specifically for use in rice-growing in Japan to combat the plant
disease rice blast. It originates from the chemical class of isothiazoles and
stimulates the natural defense mechanisms of rice plants, thus boosting their
resistance.
This is the first time that it has been possible to find a substance that
combines low application rates with what is termed a resistance-inducing
effect. This environmentally friendly solution is therefore extremely suitable
for use in rice-growing. Very few crop protection products are currently
approved for rice blast control.
Rice blast is caused by the fungal pathogen Pyricularia oryzae and is the
world's most economically important rice disease. It occurs throughout the
entire growing period of the rice plant and is prevalent in almost all growing
regions. Rice blast occurs particularly frequently in climate zones where there
are low temperatures, little sun and high humidity. It damages the seedlings
and infests all parts of the rice plant, considerably compromising yields and
the crop's quality. In view of the growing importance of rice as a staple food,
rice blast represents a threat to the global food supply.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health
care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of
Bayer AG with annual sales of about EUR 6.5 billion (2009), is one of the
world's leading innovative crop science companies in the areas of crop
protection, non-agricultural pest control, seeds and traits. The company offers
an outstanding range of products and extensive service backup for modern,
sustainable agriculture and for non-agricultural applications. Bayer
CropScience has a global workforce of 18,700 and is represented in more than
120 countries. This and further news is available at:
www.press.bayercropscience.com.
More information is available at www.bayercropscience.com
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